LIHA create beauty products that are, like its founders Liha Okunniwa and Abi Oyepitan, a mixture of natural African roots and a quintessentially British attitude. The duality of their community is rooted in African diaspora and travels throughout the world to share the power of wellness, slow living and self-care. In the Yoruba (Nigerian) tradition making beautifying oils, soaps and lotions from the nuts, tree bark and plants that grew in abundance was a skill that was traditionally learned by all young women. Liha's mother is an English aromatherapist, and she naturally started to blend the two disciplines together.