At 21, founder, Carina Chaz created her company as an extension of her passion for cologne, masculine scents, and green beauty. Carina cultivated an early appreciation for natural ingredients before clean beauty was a hashtag. She began experimenting and developed a proclivity for fragrance. From formulation to packaging - the system demanded change. Her curiosity led her to create Dedcool, a fragrance brand that took issues seriously, just not itself. We translate fragrance across mediums so that scent is practically applied in your life. We embed fragrance into the items we use most to boost their functionality. DedCool easily integrates into daily touch points - extending our signature scents into otherwise mundane products from laundry detergent to car air fresheners