Founder Douglas Little began early on diving deep into the world of perfumery. Questioning the beauty industry he was working in seeing firsthand how  toxic many ingredients in these products were, his motivation to start his own company began. "I didn’t want to create a collection of ‘safe-synthetic’ or ‘clean’ fragrances, I wanted to create 100% natural fragrances. They are a completely different experience than synthetic. They're sheer, vibrant, and alive, and go beyond the cosmetic department. These materials are exponentially more expensive, harder to obtain, and more difficult to work with, but all those reasons led me to want to work with them and to share my crazy passion for these magical ingredients."

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